A person becomes a fortune with one powerful little classified. It will sell his product or service for months, even years, to come in any advertising venue he chooses. On the other hand, a weak ad won't produce enough income to justify the time it takes him to write & submit the poor little thing.

Writing great ad copy may be an art form, but it's an art that can be easily learned with a little guidance & a little practice.

Without wasting of time writing useless weak ads. He can write powerful ad copy every time if he will follow three simple rules.

Rule1 The headline of his ad must catch the reader's attention instantly. Surfers scan ads at near the speed of light & his ad is competing with a lot of other ads & information for their attention. The headline of your ad must bring that surfer to a screeching halt.

Rule2 The body of his ad must not only hold the reader's attention, it should get the reader excited about his product or service. He wants his visitors eager & ready buy his product or service before they reach his site.

Rule3 The ad must target potential customers for his product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy & we are looking for buyers, not "tire kickers." Right?

To illustrate just how strong an ad can be when these three rules are followed, I am going to show you two ads written for the same product. Let's say I have just gotten the resell rights to a new Ebook about how to write great classified ads.

This first ad will demonstrate a weak ad for this product and doesn't follow the three rules for writing powerful ads.

Learn To Write Better Classified Ads!
This ad does satisfy the third rule by targeting potential customers for our product, but it fails miserably in all other aspects. That headline isn't going to grab anybody's attention. And the body of the ad is not only boring; it is trying to sell the steak instead of selling the sizzle. People are not interested in your product or service per se, they are only interested in what the product or service will do for them. How will they benefit from using your product or service that's the key to writing powerful ads. You must sell the sizzle, not the steak.

Powerful Ads That Will Make You Rich!
He is only minutes away from creating powerful cash generating ads that will make him hit counter explode & his sales skyrocket. This is a much better ad. It follows all three of rules. It has an attention-grabbing headline. The body of the ad talks not about the product, but the end result of using the product. And our entire ad targets potential customers for our product.

It's just as easy to write a powerful ad, as it is to write a weak one when he knows & follows these three simple little rules. And he will improve as his write more & more ads.

Writing Ads That Get Responses... Give them the Appetizer, Not the Whole Meal!

Anyone can write an ad, but writing ads that get a response or a sale is another matter. It is already experimented & tested in the market for several years,but the general rules are applied here.

1. Your HEADLINE -- If ad is going to get noticed, it starts with the Headline. Headline should be no longer than 4 or 5 words, but they need to grab the attention of the viewer.
It needs to use ACTION Verbs that appeal to the emotions. Discover, Create, Become, Learn, Increase are just a few.
If one asks a question in the Headline, the viewers will sub-consciously s-l-o-w down to read it. Look at the TV commercials that start off by asking a question. And people notice & think, "What are they asking?"

Also Stay away from those markings. They take up space that he can use for more descriptive words. Finally avoid using all CAPS. This can take up space also. Maybe the first one or two words in the headline max.

2. The Body -- Don’t give too much information to the reader. Let them taste the appetizer but not the whole meal. Use enough descriptive words about the product, service, or program to pique their curiosity. Again, use action or emotion verbs here. Just enough so they know it is a product, service or program.

3. The Ending – This is the information or contact part. If one thinks he can sell a person with his ad, he may be in the wrong business. If he gives them an auto responder email address, then he can automatically give them the details of his program, product or service in the follow-up letter.

If he has a Website, then give them the Web address in the follow-up letter. Then he has their attention, away from all the other ads. Use successive follow-up letters to show the benefits of what he has. Sometimes he has to direct them to his Website from his ad, but he has always found it better to have some kind of follow-up system in place.

4. Finally -- Try to limit the ad to 40 words. Anything longer & he is saying too much. If he thinks of the ad as an appetizer & not the whole meal, he will have better success at closing the sale in his follow-ups.

- Or anything else that might win an award for graphic design!
Come closer & listen. Here is how to think about the newspaper ads. Think about what could be the best possible piece of luck he could have. Think about the reporter who heard a rumor about his product or service & decided to check it out. And then he fell in love with it. In fact he loved it so much, he went back to his PC & wrote a full-page rave article about selling.

Write the rave article just like a reporter would.
And at the end of the article, He performs a public service for his readers by telling them where & how to order. Having done all this, please don t waste it all by having his article typeset to look like an ad. It should be typeset to look like the article it is. He knows, ad agencies just love to quote studies that prove how much people love to read advertising.

Editorial material (or material that appears to be editorial) gets 500% more readership than material that is obviously advertising. If he doesn’t ‘t believe me, just flick through the pages of newspaper & take notice of where his eyes are drawn.