What is SEO?
SEO stands for Search Engine Optimization. To elucidate further, it is the online marketing technique of improving a website’s visibility by bringing it on top search engine result page (SERP). There are many search engines running on the internet, but the most popular ones include Google, Bing, Yahoo, and Ask. These search engines witness millions and millions of traffic every day, since web users rely on them to look for specific information quickly by inserting a query into the search box.
Hence, it is extremely beneficial for a website to occupy a position on the first page of search results for the queries, also known as keywords, typed by its potential customers. And, getting a top position or rank in the search listing can be accomplished with the help of SEO which involves many proven processes to grow the popularity of a website in search engines.
Search engines generally comply with a set of algorithmic rules to assign ranks to websites for a specific query or keyword. Therefore, if your site is related to that keyword, contains high-quality information based on the keyword and has good amounts of quality backlinks from other relevant sources, then it stands an excellent chance of grabbing a top ranking for that keyword in search engines.
So, a more advance definition of Search Engine Optimization goes like this:
SEO is the technique of promoting a website in accordance with the search engine algorithms through the execution of several processes that generate backlinks and traffic for the site.
Role of SEO to Boost Website Sales
As noted above, search engines like Google are thronged by millions of online users every day. Therefore, these are the best places to seek prospective customers for your products or services. When you’re ranked higher in the search engines, then you would certainly receive more and more visitors to your site. And remember, they will be the most qualified prospects because they have landed on your site after typing the keywords that you have been targeting in the search box.
If your products or services are appealing, these prospects won’t take much time to get converted into sales which in turn will increase your revenues. Furthermore, search engine optimization is quite affordable to undertake and gives you massive returns on your small investment. You can do it yourself or hire a credible SEO company to carry out this technique on your behalf. If time is a constraint, then it is highly recommended to go for a SEO firm as they have the expertise and manpower to give you top ranks quickly and at a reasonable rate.
An experienced SEO company employs lots of effective processes such as directory submission, article submission, press release distribution, social bookmarking, social media optimization, blog promotion, forum posting and classified ad posting to boost your ranking, traffic and sales. So, start searching for one today!