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What is SEO? How Does It Help in Boosting Sales?
Wednesday, July 18, 2012- By admin Comments (0)

What is SEO?

SEO stands for Search Engine Optimization. To elucidate further, it is the online marketing technique of improving a website’s visibility by bringing it on top search engine result page (SERP). There are many search engines running on the internet, but the most popular ones include Google, Bing, Yahoo, and Ask. These search engines witness millions and millions of traffic every day, since web users rely on them to look for specific information quickly by inserting a query into the search box.

Hence, it is extremely beneficial for a website to occupy a position on the first page of search results for the queries, also known as keywords, typed by its potential customers. And, getting a top position or rank in the search listing can be accomplished with the help of SEO which involves many proven processes to grow the popularity of a website in search engines.

Search engines generally comply with a set of algorithmic rules to assign ranks to websites for a specific query or keyword. Therefore, if your site is related to that keyword, contains high-quality information based on the keyword and has good amounts of quality backlinks from other relevant sources, then it stands an excellent chance of grabbing a top ranking for that keyword in search engines.  

So, a more advance definition of Search Engine Optimization goes like this:

SEO is the technique of promoting a website in accordance with the search engine algorithms through the execution of several processes that generate backlinks and traffic for the site.

Role of SEO to Boost Website Sales

As noted above, search engines like Google are thronged by millions of online users every day. Therefore, these are the best places to seek prospective customers for your products or services. When you’re ranked higher in the search engines, then you would certainly receive more and more visitors to your site. And remember, they will be the most qualified prospects because they have landed on your site after typing the keywords that you have been targeting in the search box.

If your products or services are appealing, these prospects won’t take much time to get converted into sales which in turn will increase your revenues. Furthermore, search engine optimization is quite affordable to undertake and gives you massive returns on your small investment. You can do it yourself or hire a credible SEO company to carry out this technique on your behalf. If time is a constraint, then it is highly recommended to go for a SEO firm as they have the expertise and manpower to give you top ranks quickly and at a reasonable rate.

An experienced SEO company employs lots of effective processes such as directory submission, article submission, press release distribution, social bookmarking, social media optimization, blog promotion, forum posting and classified ad posting to boost your ranking, traffic and sales. So, start searching for one today!

Tagged Under : Search Engine Optimization, backlinks
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Role of Social Networking in Boosting Website Traffic
 
Role of Social Networking in Boosting Website Traffic
Saturday, August 18, 2012- By admin Comments (0)

If you own a website and want to boost its traffic with the help of social networking, you should be ready to exert some effort as well as acquire several novel techniques of generating traffic. You can find that social networking websites are calling the shots on the Internet presently and they are going to be more dominant in the future as well. With the rapid increase in Facebook and Twitter users, you would not get a better opportunity to capitalize on them. There is no doubt that site traffic can effortlessly be heightened when you come to know how numerous new users are jumping on the bandwagon of social media websites each day. Hence, focus on this all-important fact and act at the earliest!

The following are some directions that will help you bring a huge number of visitors to your site via social media.

Create a fan page. In case you wish potential customers to become aware of you and your business, setting up a Facebook fan page is the first thing you need to do. It is imperative that you present your proficiency on this page. People must understand what you deal in; hence, ensure that you put a catchy heading that states the overall picture of your business clearly. Pay attention to creating a highly professional profile. Nevertheless, don’t hesitate to be a little informal or comical since social networking sites are magnificent for that type of promotion.

Keep your business in the minds of prospects by posting updates about it every now and then. However, it is essential to remember that posting very frequently might project you as a spammer. Therefore, publish something that is of great value to your target audience. You can simply boost your site traffic by hundreds of views if executed in the right manner. Take into account that these individuals are just like you and show feelings just like you do. Thus make the most of this by focusing on what they need assistance with and what they find it hard to get. Just extend that assistance and deliver the information for their utmost convenience.

Social networking is truly about distinguishing you and your business with a brand name. Users should come to believe that you are aware of what you are discussing. Hence, provide real worth by distributing teaser items or PDF documents free of cost. These complimentary things are a fabulous way to win the confidence of your prospects on social networks like Twitter, Facebook, or Google+. Ascertain that the things you give away to them are of excellent quality. The more you deliver to the users, the greater site visitors you will obtain.

Make use of appealing titles for all your posts. The finest means to amplify your traffic via social networking is to post concise and relevant descriptions of what you desire potential customers to view. Your post should be adequately convincing to grab the notice of Twitter or Facebook users. It is advisable to add a link to your site, but you should not overdo this since people will think that you’re nothing but a spammer. Invest considerable amount of time to have a good grasp on these social networking websites and witness how your site visitors will shoot up in no time.

Tagged Under : social networking, Facebook fan, professional profile
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What is SEO? How Does It Help in Boosting Sales?
 
 
 
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